The cheeks give the face a plump, full and youthful appearance. This buoyancy definitely gives the face its definition and firmness. But, unfortunately, the plumpness doesn't stay forever.

Usually, about the time we reach our mid-30s to 40s, the skin structure slows down its collagen process and the aging process, unfortunately, starts to take effect. On the face, aging shows more quickly, because the skin is thinner and more prone to damage. Because the cheeks are a bit of a structure of the face, aging skin will be more noticeable. Especially, too, when the subcutaneous layer (the fatty tissue that provides volume to skin tissue) breaks down, causing the skin to become sallow and sag. This can also create a "hollow" appearance on the cheek area. Thinning skin can droop and even cause the jowl area to sag as well. Thinning skin will also lose its ability to retain moisture, creating a crepey (wrinkled), dry look to the skin, making it appear older.

To preserve a youthful appearance, including keeping those prominent cheeks from sagging, a treatment plan, as well as prevention, must be maintained to address these skin issues. For maintenance and preventative care, starting a daily regimen of professional-grade skin care products to maintain collagen synthesis when you’re in your 20s and 30s will help your skin remain resilient against aging factors. Protecting the skin with a broad spectrum UVA/UVB sunscreen will also help, as the sun’s harmful UV rays can break down collagen and elastin production in the skin, causing the skin to age more quickly. A healthy lifestyle of eating nutritiously and exercise will also help delay aging in your skin.

What else should you use? Results-driven, professional-grade skin care products that contain Vitamin C, peptides, stem factors, growth factors and hyaluronic acid are just a few of the ingredients in skin care creams and serums that address sagging-skin issues. These particular ingredients fortify the skin tissue, plumping and firming while encouraging the production of new and healthier skin cells. Collagen synthesis is encouraged, as well, to smooth fine lines and wrinkles while giving a tightening effect. Prevention, a healthy lifestyle and appropriate skin care products can all slow the aging process of sagging skin so drastic measures involving plastic surgery or injectables can be avoided.

Regular treatments with an esthetician and a proper skin care regimen will not only revitalize the skin, but will also give your skin an advantage in fighting the signs of aging. 

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